Using Visual Rhetoric in Advertisements

As we dive into our next unit on rhetoric, it is important for you to be able to apply what you are learning about rhetorical appeals and how speakers use them to achieve a purpose to what you see around you everyday – ads and advertisements. In class we will be analyzing a series of commercials, over two decades, by Apple – you will be tracking how these ads use rhetorical appeals, and determine if they effectively appeal to their audience. Additionally, you will form an argument on whether you believe Apple’s use of rhetoric in their advertisements has improved over time, and why.

Please see the videos below from class, and continue analyzing and tracking the use of rhetoric.

Macintosh – 1984 Superbowl Ad

The 1st iPod Commercial – 2001

The 1st iPhone Commercial – 2007

Apple iPad 2 – 2011

Apple iPhone 5s – 2014

Apple iPad Air – 2014

9th Grade Literature Fall 2016 Uncategorized

An Introduction to Rhetoric

We have begun what is probably the most important unit that you will study in this class – rhetoric. Rhetoric is ‘the art of speaking and writing well to achieve a purpose’, and it is all around you, all the time. Advertisements use rhetoric to persuade you to by their merchandise, organizations use rhetoric to garner your support and to recruit you as a follower, politicians use rhetoric to convince you to vote for them or their party, and so on. Once you learn how to identify and analyze rhetoric, you become very powerful – you can look behind the language that people or organizations use on you and figure out WHY and HOW they use language to persuade you – ultimately allowing you to make more informed choices.

 

The first aspect of rhetoric that we learned about today were the rhetorical appeals: ethos, pathos and logos. Remember, we represent these appeals in the form of an equilateral triangle because good rhetoric should use an even mix of all three appeals.

 

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Please watch the video below from class today to review what exactly the appeals of ethos, pathos and logos are:

Remember, we will be examining advertisements, propaganda and speeches this week for their use of rhetoric, so make sure you are familiar with these concepts!

9th Grade Literature Fall 2016

9th Grade Nine Weeks Exam

Students – if your were not able to attend the after school study session for the nine weeks exam, please feel free to review the powerpoint that is attached! ūüôā

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Remember, your exam will cover everything we have studied this nine weeks – poetry, The Odyssey and all of the grammar skills we’ve learned. Make sure you study and feel free to ask me questions on Remind 101! Good Luck!

Click here to access the powerpoint from our after school study session.

9th Grade Literature Fall 2016

Revisiting Poetry Through “The Odyssey”

As we prepare for our 9 weeks exam, it is important to go back and review the lessons learned about poetry and the analysis of poetry in our last unit, as you will need to know this on the exam Рluckily, we can do this through poetry about the epic we just read: The Odyssey.

 

In class we will be examining three poems whose primary source of inspiration and allusion is Homer’s epic – Marerget Atwood’s poem ‘Siren Song’, Edna St. Vincent Millay’s poem ‘The Ancient Gesture’ and Constantine Cavfey’s poem ‘Ithaca’. As you examine each poem, remember to follow the steps of analysis that we have been practicing – TOASTTT.

Don’t remember what TOASTTT is? Here’s a helpful reminder:

toasttt

Make sure you are able and comfortable completing a TOASTTT analysis for each of these three poems, and that you can answer the questions below:

  1. What is ironic about the siren’s song in the poem ‘Siren Song’?
  2. What is the ‘ancient gesture’ that Millay mentions, and how do Penelope and Odysseus express this gesture differently?
  3. What is ‘Ithaca’ supposed to mean/represent in the poem by Cafvey?

 

Please click the links below to access the poems if you need them:

The Ancient Gesture
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The Siren’s Song
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Ithaca
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9th Grade Literature Fall 2016

The Odyssey – Odysseus Returns Home

This week we will be looking at Part 2 of the Odyssey. While part 1 focused on Odysseus’ adventures, travels and journey back home over ten years, part 2 covers a much shorter period of time… namely, his immediate return home, his fight to regain his kingdom and wife, and his reconciliation with Penelope and his son Telemachus.

In this section you will be keeping your notes in your spinning graphic organizer, focusing on the following relationships:

How does Odysseus view:

  • Himself
  • His wife Penelope
  • The Suitors who have come to marry his wife
  • His son Telemachus

You will also record how the reader views:

  • Odysseus
  • Penelope
  • The Suitors
  • Telemachus

Remember – how we view these characters today may differ greatly from how they were intended to be viewed by the Greeks 3,000 years ago. Be sure to be able to justify your interpretation of these characters with evidence from the text, recorded in your graphic organizer!

If you have forgotten what happens in Part 1 of The Odyssey, or just need a review before our exam, please watch the video from Crash Course below to review!

9th Grade Literature Fall 2016

The Odyssey – Traits of an Epic Hero

The Odyssey, a 3,000 year old epic poem by the blind bard Homer, focuses on the journey of the epic hero Odysseus. Having left his wife Penelope and his kingdom of Ithaca ten years earlier to fight in the Trojan War (detailed in Homer’s book The Iliad), Odysseus then spends ten years in¬†The Odyssey¬†trying to return home. Facing monster, mutinous men, Gods and Goddesses along the way, Odysseus must use all of his skill to return home and regain his family and kingdom.

Throughout The Odyssey Odysseus exhibits the traits of an epic hero in Greek culture Рnamely he has intelligence, physical strength, respect for the gods, and leadership. As you work through part 1 of The Odyssey, you will record citations from the text for each of the traits of an epic hero that Odysseus displays in your graphic organizer, similar to the one pictured below:

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You will also need to make sure that you cite examples of Odysseus’¬†fatal flaw –¬†namely, his pride and arrogance.

Remember, as we read through this story you must keep up with your graphic organizer Рyou will be able to use it when you write your essay over The Odyssey and it will be a great study guide for the final exam!

9th Grade Literature Fall 2016 Uncategorized