As we dive into our next unit on rhetoric, it is important for you to be able to apply what you are learning about rhetorical appeals and how speakers use them to achieve a purpose to what you see around you everyday – ads and advertisements. In class we will be analyzing a series of commercials, over two decades, by Apple – you will be tracking how these ads use rhetorical appeals, and determine if they effectively appeal to their audience. Additionally, you will form an argument on whether you believe Apple’s use of rhetoric in their advertisements has improved over time, and why.
Please see the videos below from class, and continue analyzing and tracking the use of rhetoric.
Macintosh – 1984 Superbowl Ad
The 1st iPod Commercial – 2001
The 1st iPhone Commercial – 2007
Apple iPad 2 – 2011
Apple iPhone 5s – 2014
Apple iPad Air – 2014